Living Proof


Living Proof is a premium haircare brand known for its innovative, science-backed formulas designed to solve real hair problems. Founded in 2005 by biotech scientists and beauty experts, the brand blends cutting-edge technology with clean, effective ingredients to deliver long-lasting results.
Patented Technology – Powered by breakthrough molecular science, including the Healthy Hair Molecule (OFPMA) and Thickening Molecule (PBAE), Living Proof products improve hair health over time.
Silicone-Free & Cruelty-Free – Formulated without silicones, sulfates, parabens, and phthalates, making them safe for all hair types.
Salon-Quality Results – Trusted by hairstylists and beauty enthusiasts worldwide for frizz control, volume, curl definition, and more.
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